Answering the growing demand for SOHO class wireless solutions, Supertron Electronics, the Kolkata based IT distribution major, has announced major moves to expand the company's portfolio of High-performance wireless product line. Supertron has entered into a new business vertical with excluisve distribution tie-up with Buffalo Inc., based in Nagoya, Japan, which is a leading global provider of award-winning networking, wireless, storage and multi-media solutions for the home and small business environments as well as for system builders and integrators.

Supertron Electronics organized a press meet at Kolkata for the announcement of the tie up. During the press meet Akihito Kondo-Group Head, Asia Pacific sales of Buffalo Inc. revealed that the Company is concentrating on Asia market - particularly India, as the country has vast potential in terms of consumption, and it is the most emerging and exciting market to be explored. "We say, we always believe in a consumer driven market, pricing, and good feature with advance technology is always in our priority list," he adds.

Buffalo already has the award-winning storage product line includes the easy to install and manage LinkStation, Gigabit LinkStation, DriveStation and TeraStation Network Attached Storage series, which allows multiple users to access digital photos and video from one shared location. Simple setup and maintenance, versatile usage, and a compact design make the LinkStation the "must have" solution for storing and sharing files on the home or small office network. Buffalo's DriveStation external hard drives let the user keep backups of files, digital images, and documents without taking up room on the PC's main drive. With the recent development Buffalo is entering the Indian wireless product market with Supertron.

Hiroo Kanbe -Country Manager South east Asia, Sales Department of Buffalo and Milinda Banerjee, local Buffalo representative was also present with Kondo in Supertron's Corporate office at Kolkata.

Speaking during the announcement of the tie up, V K Bhandari, CMD, Supertron Electronics Ltd. said, "With three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. With our distribution and marketing capabilities, We are confident that Buffalo will capture the top bracket in the wireless technology category in India. It's very exciting to launch these products. We are focused not only on top line growth but also concentrating more on down line growth."

Along with its plan to put in place a channel structure, Buffalo is planning to enhance its marketing strategy to push more products in the market. In addition, the company is making special efforts to ramp up its presence in smaller cities with the help of channel partners. The Company is giving more emphasis on warranty issues based on their own set of technical and online support teams.