About Us

A staggering 30 years, imprinting on 60 locations, fathoming 38 brands, 72% Exclusive, and 6700 INR Cr(USD 800 Million), Warehouse – 250,000 Sq Feet and it's just the beginning.

As a premier distributor of IT products and services in India, Supertron Electronics Pvt Ltd [SEPL] has an ISO 9001:2008 quality certification. Starting with only INR 2 lakh in the capital, an IT supply chain expert currently generates annual revenue of INR 5600 crore. When it comes to business, the Supertron way of doing things is founded on a steadfast dedication to customer satisfaction, unbridled passion for perfection, seamless collaboration, and strong corporate ethics. For its Mercury brand, Supertron had early investors, including Kobian, LG, and Canon. Supertron soon had branch offices in Ranchi, Patna, Bhubneshwar, and Guwahati in eastern India, making it one of the region's fastest-growing enterprises. The years 2003-04 were a watershed event in the history of Supertron.

After years of being a regional rival, the corporation decided to extend its footprint throughout India to compete nationally. As a consequence of the work, distribution rights were awarded to a slew of global companies, including Seagate, Acer, DELL, AMD, and Sapphire. It was as though Supertron had been thrust into the spotlight, and oh, was he ever good! In India, the firm now has 35 main offices and 18 satellite offices, and over 9000 retail outlets. Among India's top 50 IT firms, it is a prominent supply chain expert for a wide variety of IT goods (Dataquest Top 20 issue, 2015). PC components, such as hard drives and memory modules from businesses like Dell and Seagate, as well as TP-Link and ZOTAC memory modules, are also sold by Supertron. Recently, Supertron has launched a new business segment called Enterprise Solutions, which focuses on providing networking, server, and cloud computing solutions to major organizations. India's information technology sector is predicted to grow by 15% to 20% every year in the next years. As Supertron increases its distribution portfolio, it has access to new brands, new market data, and new relationships. Involve yourself in an alliance with the leader that will open the door to many new opportunities.

Strengthening our worth through making use of our best assets

Revenue at Supertron grew 26% in 2020-21, compared to an industry increase of 18%.
In 2020-21, Supertron's EBITDA margin was 2.01% in a competitive market.
In 2020-21, Supertron's EBITDA margin was 2.01% in a competitive market.

In India, Supertron served 66 customer-interfacing locations (about 60% in Southern and Western India and about 80% of this network in urban and suburban India); the remaining 20% were in the rest of the country.
B2B space was added to the regular B2C part of Supertron (enterprise solutions).
Entrepreneurs may build their enterprises quickly because of Supertron's in-depth understanding of the Indian market.

“JOURNEY” - The Road We've Traveled

1993

Initiated by Vishnu Kumar Bhandari, the company began with just four people.

2006

Partnered with Seagate as a national distributor.

2008

IBM has named us their national server distributor, while Dell has named us their national desktop and TFT monitor distributor.

2014

Established Supertron Foundation for CSR.

2015

One of India's top 50 IT businesses with a turnover of more than 2,000 crore.

2018

Listed in Silicon Review's list of the '50 Best Companies to Work For,' this California company.

2019

Established VAD venture & its prime focus is Unified Communication AVS & DCS.

Vision

To achieve greatness, our goal is to become India's foremost IT and telecom distributor and service provider, earning unparalleled trust. We are dedicated to achieving this pinnacle, delivering excellence in technology solutions, and fostering unwavering confidence among our clientele.

Mission

We strive to put the needs of our customers first at all times. Maintain an open and ethical company culture in everything that we do. To cultivate a culture of openness, creativity, and self-expression in all we do. To inspire us to strive for excellence in everything that we do.

Values

Our core principles encompass accessibility, devotion, humility, emotional involvement, wide delegation, and passion-driven leadership. These values guide our actions, ensuring a foundation rooted in inclusivity, commitment, and enthusiastic leadership for sustained success.

Inherent Values and Cultural Context

Supertron Electronics Pvt. Ltd. is a socially and environmentally conscious company. The company's Supertron Foundation has long worked to improve lives in rural and urban areas. Inclusive growth is a core value of the company and is dedicated to fostering the economic progress and social well-being of all its constituents.

As part of its commitment to enhancing its social responsibility, the company is working on programs that benefit the livelihood and empowerment of women, the health and education of children, and the advancement of the arts and culture in the local area.

Education

Over 40 computer empowerment centers, or digital classrooms, have been established in Kolkata's private and government schools. These centers aim to empower marginalized students, providing them with essential digital skills. Additionally, smartphones have been distributed to underprivileged pupils and the children of disadvantaged parents, fostering inclusive education and bridging the technological divide for a brighter future.

Health

Supertron organise blood donation camp every year on 14th June on “world blood donor” day with the support of Association of Voluntary Blood Donors (AVBD), West Bengal. Recognized for exceptional efforts, Supertron was honored with the Dr. Sudhir Chandra Sur Memorial Award by AVBD in 2021, acknowledging their commitment to motivating and mobilizing the highest number of donors in 2019/20.

Preserving art and culture

Supertron prioritizes children's holistic development by organizing sports and cultural activities, fostering both physical and mental growth. These initiatives aim to provide a well-rounded experience, nurturing skills beyond academics. By engaging in diverse activities, children under Supertron's care are encouraged to explore their potential, promoting a balanced and enriched developmental journey.

Livelihood growth

During the second wave of the pandemic, our CSR wing played a pivotal role in alleviating the nationwide oxygen shortage. Through the 'Mission Breathe' campaign, our foundation supplied oxygen concentrators to COVID-19-affected individuals and those facing oxygen challenges. Additionally, support extended to IT associations and daily wagers, providing relief and contributing to society's well-being in multiple ways across cities like Delhi, Bangalore, Kolkata, and Pune.

Leadership

Management Speak

We aim to build a robust and long-lasting company with our partners and providers.

Mr. Vishnu Kumar Bhandari

Founder Chairman & Managing Director

We believe that a deliberate approach to all elements may lead us to the future we imagine.

Mr. Vibhor Agarwal

Chief Executive Officer (CEO)

Nature Has Its Own Ways of Thinking

We are not simply another IT products intermediation agency that distributes items point-to-point; we develop strategies that enable our branded principals to expand their market share and market visibility. As a consequence, we fulfill the role of a responsible business partner.

Mr. Nirmal Kumar Mehariya

Director of Finance and Operations